What is Lead Generation?
Lead generation refers to Lead and generation. Lead is a person who is interested in your business, product or services and lead generation is a process of generating leads through various platforms such as Social media, Display advertising, Email marketing etc. Lead are type of enquiry we generate that directly/Indirectly help in growth of our business.
Lead generation process consist of several steps which our business go through which includes :
Offers is what that can help a long way in generation of leads, people are generally attracted by offers.
b) Landing page-
Landing page is a page or a platform where your customers lands after offer phase. He may click on our offers which may direct him to our landing page phase.
Forms are the evident which says the person is interested in your offers and is a sort of taking customer details which may directly/Indirectly help us to track our customers.
d) Call to action-
CTA is a message that urges website traffic to convert into customer ship.
What is CRO?
CRO means Conversion Rate Optimization which is vital for any business if you are getting massive leads but you are not able to do proper CRO, then this lead maybe of no use.
A good CRO is what a business needs along with massive leads. A ability to convert customer is what you need along with lead generation.
What do you need lead Generation?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.
Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual's journey to becoming a delighted customer.
Process of Lead generation:
1. Acquire Leads-
"The lead generation process starts by finding out where your target market 'lives' on the web."
2. Nurture Existing Leads-
“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.”
3. Score Each Lead-
"It's important to decide on what types of leads you want at the middle and bottom of your sales funnel."
4. Pass Along Leads to Sales-
“Lead generation is a fairly core activity to marketing.
5. Evaluate Lead Generation Process-
”Constant analysis is key in successful selling and when included as a best of practice and performed as a routine, many low producing sales months can be avoided.”